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Closing Paragraphs
As
much as we all agonize over creating the first paragraphs of letters, it's our
closing paragraphs that are often the worst. Is it because we get tired at
the end of writing letters? Is it because we believe no one actually reads
that last paragraph?
Whatever
the reason, our closing paragraphs are often not our best, and yet they're the
last ones our readers see. We think so little about these paragraphs that
we often create a template for them – or a macro -- or simply type them
mindlessly.
Here's
a typical closing statement: “If you have any further questions or
comments, please don't hesitate to contact me at . . . ”
Sound
familiar? It should. And it's fine for most letters, as long as the
writer doesn't intend to encourage the reader to respond. What do I mean?
Well, writing "please don't hesitate" is not an invitation to contact
the writer. Suggesting that a reader not hesitate will often cause
hesitation. It's like telling someone not to think of an ice cold beer on
a hot summer's day. What else then goes through a listener's mind?
Yep, that cold beer. Telling someone what not to think about usually makes
it impossible to think of anything else!
So
what can you write instead: How about, ". . . please feel free to
contact me . . ." or " . . . please contact me at . . . ."
See the difference? These are direct invitations, with no ambiguity.
Run-on
sentences are another issue. It's amazing how many of us write them in a
closing paragraph, meaning to be polite but using incorrect grammar.
"Thank
you for your order, we'll fill it immediately." "Thank you for
writing, we'll credit your account as you asked."
Each
of those contains two independent sentences, which cannot be connected with only
a comma. They can be written as two
separate sentences, connected with a semicolon, or connected with the comma and
a coordinating conjunction. For more information on this, check out the November
2001 newsletter archived on this site.
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